Mapping opportunities in the Brazilian seafood market


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On the occasion of the visit to Brazil by 45 members of Profilgruppa, Innovation Norway arranged its first seminar on seafood and aquaculture on November 3, 2015 .

Profilgruppa consists of a cluster of companies and enterprises within business and society in the region of Midt-Troms, in the northern part of Norway. The cluster was established in 1992, and is currently composed of 54 companies within the industrial and primary industry, including seafood, construction, energy and technology, as well as trade, banking and insurance, transport, tourism and expertise, and development actors such as universities and study centers. On the public side, there are members from municipalities, military and the regional council, amongst others.

Seminar on the Brazilian seafood & aquaculture sector

The program included an introduction to Brazil by Consul General Sissel Hodne Steen and Innovation Norway director in Brazil Helle Moen. Vasco Tørrissen Duarte, marketing advisor at the Norwegian Seafood Council, spoke to the group about the local market for Norwegian seafood, followed by presentations by the Norwegian Seafood Council, Finep, EMBRAPA, BNDES, Brødrene Sperre and DNB.

Brazil is a promising market for aquaculture and fishing. The seafood & aquaculture sector has recently been included in the strategy of Innovation Norway’s office in Brazil, and the level of activities in this sector is going to increase in the near future. Traditionally Brazil has been one of the largest producers of poultry, beef and pork. Local fishing activities have not been a priority, so the increase in offer will need to come from imports or aquaculture activities.

The country has very positive conditions to develop aquaculture activities: Tropical climate, large supply of fresh water, long coast line, large domestic market, developed agriculture and million hectares of reservoirs that can be used in aquaculture. Also, there are sector associations and also consultancy companies publishing market data.

Tilapia aquaculture is the most consolidated fish farming type in Brazil. Following the same trend of the general aquaculture industry, it has increased along the last 10 years, reaching a 250,000-ton production in 2013.

Press Trip to AquaNor 2015

In 2015, Innovation Norway and the Norwegian Seafood Council also joined efforts in a press trip with two journalists from Brazil. The group traveled to Trondheim on the occasion of AquaNor.

The program combined the seafood & aquaculture and travel & tourism sectors, and part of the outcome is displayed in the photos.


 Text by Guilherme Mendes/Innovation Norway for Nordic Light