Through collaborative work in jointly deciding, financing and implementing new initiatives, both private and public stakeholders will commit to projects in order to release an additional potential for increased exports. A main task will be to carry out strategic analysis of the export potential in Norwegian business and industry and identify international market potential for Norwegian solutions.

The council is headed by Arvid Moss, director of Hydro Energy, who is accompanied by Kathrine Myhre, Norway´s patent agency, Tore Ulstein, Ulstein Group ASA, Helle Moen, former Innovation Norway director in Brazil and currently the regional director of Eggs Design, director Håkon Haugli, of Innovation Norway, Kristine A. Leach, Jotun AS, Brage W. Johansen, Heimdall Power and gründer/manager Sonja Dønne, Heymat.